Vinayak Technocast

Paver blocks & cement cast products

Client: Vinayak Technocast Industries Pvt Ltd, India
Industry: Construction / Precast concrete
Location: Dahegam, Gujarat
Our role: Art direction and styling, Catalog design and concept, Product photoshoot
Art direction & styling: Sonar Raval, Pramit Raval, Kruti Raval
Design: Kruti Raval, Sonar Raval
Photography & Editing: Viki Parmar, Shraddha
Management & Coordination: Pramit Raval

More from Vinayak Technocast: Vinayak Technocast-brochure design
Website: vinayaktechnocast.com
Instagram: vinayaktechnocastindustries

Overview: Product photoshoot with art direction and styling for Vinayak Technocast’s paver blocks and precast range.

Vinayak Sanitarywares & Tiles: Tile samples in brown, pink, grey and sand arranged with green plants and flowers

Vinayak Sanitarywares & Tiles: Beige and brown tiles laid in a diagonal pattern with red flowers and green leaves

Vinayak Sanitarywares & Tiles: Hexagon tiles in brown, grey, beige and pink on a dark gravel background with white flowers

Vinayak Sanitarywares & Tiles: Brown and grey square tiles in a checkerboard pattern beside a wooden stool and a plant pot

Vinayak Sanitarywares & Tiles: Grey textured tiles with a small golden Buddha statue and a basket of pink flowers

Vinayak Sanitarywares & Tiles: Brown herringbone tiles with white flowers and a small golden Buddha on a sand background

Vinayak Sanitarywares & Tiles: Square tile samples in orange, beige, grey and brown with dried pampas grass on black

Vinayak Sanitarywares & Tiles: Terracotta brick-pattern tiles and slate tiles styled with a potted plant, magenta flowers and a brass Buddha figurine

Vinayak Sanitarywares & Tiles: Grey, yellow and brown stone tile samples arranged with green leaves, red flowers and a wooden dish of red stones

Vinayak Sanitarywares & Tiles: Rectangular tile samples in yellow, pink, brown and grey with white flowers, white stones and a brass bell on black

Vinayak Sanitarywares & Tiles: Dark grey textured tiles with dried pampas grass, a small shell and a piece of driftwood

Overview

Vinayak Technocast Industries is a manufacturer of paver blocks, kerb stones, RCC hume pipes and cement cast products, serving projects across Gujarat and India. We planned, styled and photographed their product range, including reflective paver blocks and square paving blocks. We also shot laid patterns, so buyers can see how the products look once installed.

Challenge

The products are heavy, and their unit is far from Ahmedabad, so the shoot needed careful planning.

The bigger challenge was accuracy. Buyers make decisions from these images, so texture, size and colour had to look exactly as they do in real life. Our first insight was that the photography had to be honest before it could be attractive.

Approach

We art directed each shot around the product’s true texture, size and colour, and styled every setup to keep the product as the focus. We also shot laid patterns to show the products as they appear once installed.

Outcome

The client now has an accurate, consistent set of product images. They are very happy with the photography and look forward to working with us again.