Overview

Anoya Natural Hair Oil (Hairfall Control Therapy) comes in a 100 ml aluminium bottle with a matching carton. We designed the bottle label and the box as one set.

Challenge

A hair oil is a product people use on their scalp, so the pack has to feel pure, rich and trustworthy.

• The bottle is a metal bottle with a wrap-around label, and the design had to suit its shape and silver finish.
• It carries a lot of information: benefits, 11 ingredients, quantity and brand.
• It had to look like Anoya while standing apart from the soaps and tubes.
• The client’s fixed material and printing requirements applied here too.

Approach

We gave the hair oil a darker, richer look than the rest of the range.

Deep green. The dark green box and bottle label go well with the silver bottle and the natural, herbal meaning of the product.

Gold and white print. The logo and divider ornaments are in gold, and the text and illustration are in white. This gives the pack a premium look without making it loud.

Ingredient illustration. A fine line drawing of coconut, ginger, garlic, onion, star anise and flowers shows what goes into the oil. It is the same illustration style as the Anoya tubes.

Bottle and box as one set. The label repeats the box design, so the bottle looks complete even without the carton.

Clear order of information. Brand and product name first, then the therapy name, benefits, the “Enriched with” ingredient list and the quantity.

Outcome

The hair oil looks premium and natural, and the green, silver and gold combination is easy to recognise. The bottle and box work as a pair, and the illustration style ties the oil to the rest of the Anoya range.