Overview

Anoya’s natural face wash and men’s shampoo come in 70 gm tubes. We designed both: Natural Face Wash (Skin Tone Repair Therapy) and Natural Shampoo for Men (Hairfall Control Therapy). The face wash also has a matching carton.

Challenge

Both products are packed in tubes, a small surface where one print must carry a lot of information.

• Each tube had to show the brand, product, benefits, ingredients and weight clearly.
• The two products are for different users, so they had to look different yet still match.
• The tubes follow the client’s fixed material and printing requirements, which limit colour and detail.

Approach

We designed the tubes as a pair, each with its own colour.

One colour per product. Deep red for the face wash and deep blue for the men’s shampoo. Each stands out on the shelf and is easy to recognise.

One-colour print. All text and illustration are in white on the solid tube colour. This keeps the print crisp and the tube clean.

Illustrations of the ingredients. Fine line drawings of the key ingredients sit at the centre of each tube:

• Face wash: milk bottle, honey, lemon, hibiscus and egg
• Men’s shampoo: papaya, onion, ginger and herbs

Clear order of information. Brand name at the top, then product name, illustration, therapy name, key benefits and the full ingredient list. Weight sits at the bottom.

Matching details. The same ornament dividers, type style and white cap carry across both tubes, so they read as one range.

Outcome

The tubes are easy to tell apart, easy to read and clearly Anoya. The ingredient illustrations show what is inside, and the single-colour print gives a clean, premium look. The same system can be used for new tubes in the range.